Theme park owner taps in to staycation market

Merlin Entertainments, the company behind leading theme parks such as Alton Towers, Chessington and Legoland, is taking advantage of the UK's growing "staycation" market by agreeing a marketing deal with camp site and caravan park accommodation search website pitchup.com.

Pitchup.com will provide camping, caravanning and lodge options for users seeking accommodation near any of the 23 UK Merlin Entertainment attractions.

A dedicated web pagehas been set up to display all local accommodation options for anyone wishing to visit the attractions - see www.pitchup.com/merlin for further details.